Generational Drinking Trends Every Bar Owner Should Know in 2026
11 mins · Sep 14, 2026
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Drinking finally slows after pandemic spike, but not for every age group
The decline in drinking was driven by Gen Z and millennials, but heavy drinking among adults in their 50s and 60s is still increasing.
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Analyzes generational drinking trends, including Gen Z and Millennials.
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↳ whyAnalyzes Gen Z's drinking habits and the zero proof trend.
