Matt Weiss: Gen Z Did Not Quit Drinking, the Zero Proof Boom, and the Wine Pendulum
47 mins · 1d ago
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Drinking finally slows after pandemic spike, but not for every age group
The decline in drinking was driven by Gen Z and millennials, but heavy drinking among adults in their 50s and 60s is still increasing.
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Analyzes Gen Z's drinking habits and the zero proof trend.
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↳ whyAnalyzes generational drinking trends, including Gen Z and Millennials.
