Business
Business·BBC·Aug 17, 2026

Ferrari's first ever electric car sold for record $40m at auction

The Luce's launch drew backlash from some commentators who said it broke from the brand's signature dramatic styling.

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2 matched episodes

↳ whyFerrari's marketing director addresses backlash over the electric car.

↳ whyCovers Ferrari's Luce sales success and public backlash.